求一篇关于“在线旅游网站”的外文文献,写论文用的,谢谢!

在线等!着急
2025-05-22 03:04:43
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Table of Contents 

LIST OF FIGURES.................................................................................................................................3

EXECUTIVE SUMMARY........................................................................................................................4

1 INTRODUCTION ...........................................................................................................................8

2 STUDY GOALS AND OBJECTIVES............................................................................................9

3 METHODOLOGY..........................................................................................................................9

4 FINDINGS....................................................................................................................................10

4.1 TRIP PLANNING BEHAVIOR.....................................................................................................10

4.2 USE OF OTHER TRAVELERS’ONLINE REVIEWS........................................................................17

4.3 EVALUATION OF OTHER TRAVELERS’ONLINE REVIEWS...........................................................21

4.4 INFLUENCE OF OTHER TRAVELERS’ONLINE REVIEWS .............................................................25

4.5 MOTIVATIONS TO WRITE/POST REVIEWS................................................................................27

4.6 SAMPLE CHARACTERISTICS....................................................................................................31

4.7 CHARACTERISTICS OF FREQUENT TRAVEL REVIEW READERS..................................................36

4.7.1 Trip Planning Behavior....................................................................................................36

4.7.2 Use of Other Travelers’ Online Reviews.........................................................................42

4.7.3 Evaluation of Other Travelers’ Online Reviews..............................................................45

4.7.4 Influence of Other Travelers’ Online Reviews ................................................................50

4.7.5 Motivation to write/post online travel reviews .................................................................54

4.7.6 Characteristics ................................................................................................................54

4.8 CHARACTERISTICS OF TRAVEL REVIEW WRITERS....................................................................57

4.8.1 Trip Planning Behavior....................................................................................................57

4.8.2 Use of Other Travelers’ Online Reviews.........................................................................59

4.8.3 Evaluation of Other Travelers’ Online Reviews..............................................................60

4.8.4 Influence of Other Travelers’ Online Reviews ................................................................62

4.8.5 Characteristics ................................................................................................................64

5 IMPLICATIONS AND CONCLUSION.........................................................................................67

6 REFERENCES ............................................................................................................................69