翻译！！！急求！！！谢谢

China's entry into the WTO, domestic market competition gradually transform for the international and all-round competition. Shaping the global brand has become a build enterprise core competition of the important means, it will ask the enterprise according to the market demand, and constantly improve the technical level and improve its marketing model, so that consumers are more willing to accept the product of the enterprise.

In the new products to enter the market, enterprise of the publicity and make consumers to accept the main pattern has two kinds: the mass media (external influence) and innovation diffusion (internal affected).